Find Your Perfect Career Path Based on Your Personality Type
You walk into a store for dish soap and walk out with a candle, a throw blanket, and a sudden need …
How to Leverage Your Personality Strengths at Work Read Post »
聚光投放ROI从0.3到2.5，我只改了这三个设置
上个月帮一个做家居用品的商家复盘账户，他跟我说投了三个月聚光，ROI一直在0.3左右徘徊，最多的时候一天烧了两千多块，成交不到十单。他准备放弃了，觉得聚光不适合他的品类。
我看了他的后台数据，发现问题根本不在品类，而在三个最基础的设置上。调完之后第二周，ROI直接…
小红书聚光开户到爆单：一条计划的完整生命周期 Read Post »
当7000个圈层在说不同方言，你的广告在跟谁对话？
过去做广告投放，核心逻辑是把用户装进”18-35岁女性”这类粗颗粒度的标签里，一套素材反复触达。如今这套方法论正在被市场淘汰。小红书平台上沉淀出超过7000个细分文化圈层，每个圈层有自己的语言体系、消费动机和价值判断。品牌如果还用同一套素材打所有人，本质上是在7000…
中小预算广告主的生存法则：聚光精细化运营三步法 Read Post »
The Algorithm Knows You Better Than Your Best Friend Does
Every click, every pause, every like feeds a machine that builds a profile of who you are. The global …
Debunking Common Myths About MBTI and Personality Typing Read Post »
When two people meet and fall in love, they rarely stop to wonder whether their personality traits are statistically compatible. They focus on shared interests,…
Assortative Mating and Personality: Why We Choose Partners Who Resemble Us Read Post »
小红书聚光人群定向怎么设？投手说句掏心窝的话
上周帮一个做产后恢复的商家看聚光账户，她跟我说的第一句话就是：”我定向都选了，年龄、性别、城市、兴趣标签全勾了，怎么钱还是花得不值？”
我打开她的后台一看，好家伙——定向条件叠了七八层，人群包也建了三四个，DMP里还做了相似人群扩展。从表面看，这个定向设置”很专业”。但…
小红书聚光广告定向踩坑实录：钱花出去了人没来 Read Post »
当「考研」标签不再管用：意图粉尘化下的投放新逻辑
做投放久了的同学都有一个共同感受：前两年圈定「考研」人群，系统还能精准抓取到备考学生；最近同样的定向，跑出来的点击有一半是随便逛逛的考研旁观者。原因很简单——用户圈层已经从「碎片化」进化到了「粉尘化」。小红书沉淀了7000+细分文化圈层、B站积累了2500+兴趣标签，单…
广告主预算吃紧，小账户投放怎么把钱花在刀刃上 Read Post »
The Mirror You Didn’t Choose: When Algorithms Know Your Personality Before You Do
Imagine walking into a job interview where the person on the other side of the…
How Self-Awareness Improves Decision-Making and Growth Read Post »
Every day, millions of people take personality tests online. Some are looking for career guidance, others want to understand their relationships better, and man…
Personality Test Accuracy: Test-Retest Reliability and Why It Matters Read Post »
从月耗5千到月耗5万，这条投放升级路我都经历了什么
刚开始做小红书聚光投放的时候，账户月消耗卡在5000上下，ROI勉强保本，扩量就亏钱。这是很多新手广告主的真实写照——预算不敢放，效果不敢看，花了不少时间学习，优化还是不知道从哪下手。后来通过系统调整账户结构、素材方向和数据复盘逻辑，月耗慢慢跑到5万，ROI反而更稳定…
广告投放人群定向老是出问题？换个思维试试 Read Post »
